Hi, I'm Lola, an Argentina-based product designer.

Over 2+ years at efficy, I owned end-to-end design for key areas like customer service modules (including portals + knowledge base), data visualization dashboards, and sales interfaces—taking them from concept through stakeholder alignment to shipping. I also tackled CRMxMarTech integrations, lead conversion wizards, user provisioning systems, and even mobile app experiences.

I excel at turning complex enterprise systems into intuitive flows—handling research, prototyping, usability testing, design systems, and heavy stakeholder dynamics to deliver business-critical features.

Currently redesigning a legacy CRM from research through modern design system and implementation.

Deep B2B SaaS roots, excited for B2C scale + emotion.